Treatment

John is seen happy and very enthusiastic out enjoying the company of his good friends at dinner, on the table John has a large plate of food and a soft drink to wash down his meal. John is portrayed to be the centre of attention however almost like a leader, he is extremely happy and jumps at the chance to get involved in any conversations that arise between his friends. We can see that life for John is great and he is really enjoying his time.

Going back 6 months before this incident we saw the start of Johns depression, sitting at home alone in his dull, dark room the door closed completely shut off from anything going on outside. His phone constantly being rung from his friends and messages continously clogging up his screen. John takes one look at the phone and immediately ignores any of the messages or calls and turns his phone off chucking it in his drawer. His mum calling him down to eat dinner where he sits there not wanting anything to eat, somewhat portaying he has no appetite. John is severely affected mentally and physically drained. Showing the effects which depression can have on the lives of people and how it can greatly effect their future.

Showing that there is help out there and anyone is able to receive it to get past there problems of depression.

Font and Colour palette

Type of font, headings and paragraph text.

Colour Palette, blue and orange.

Target audience

Depression can affect such a wide range of people all the way from age and gender through to professional status. Research however has shown the most common people to suffer from depression are those aged 18-24. Depression does not only come in one form however can lead onto a variety of  of mental illness' some examples Obsessive-Compulsive Disorder, Social anxiety and Bipolar Disorder.

The audience which this will be directed at will be within the age category of 18-24 however will be looking to capture the attention of others that may be over the age of 24. The gender will be both men and women with not one specific professional status targeted. Their attention will be captured by creating a heartfelt video discussing the way it affects many people's lives and expressing the hardships of different experiences people have gone through. The message of my promotion will be to notify that people aren't alone when going through this and they shouldn't continue to feel like they are, as there are many people they can seek help with.

The tone which i intend on portraying with my video will be quite emotional and sad appealing to them on a more serious note, that will really influence their beliefs and the way they decide to look at the seriousness of depression.

The video will intend on receiving a reaction from the audience before they have even seen the video, once they have heard that it is to do with depression they feel more empathic and understanding about the situation. After seeing the video i would like them to feel a little upset with how it has greatly affected many peoples live and how serious the issue really is in a variety of different forms. Yet i intend on making them feel relieved and a little joyful after seeing how people suffering from this can be helped and help will be ready available for them at whatever time. The emotions that will need to be conveyed by the video to convince the audience will be sadness and sorrow to really make them think of the seriousness involved throughout depression and keep them constantly engaged. However at the end the emotion of happiness after expressing the way people have got out of this stage from the various types of help. This way the audience will be convinced that by seeking help they can actually leave this disorder behind.

Colours which represent these emotions will be a dark blue and a lighter orange, the dark blue to represent the sadness and sorrow as it is dark and dull to signify these people are going through a dark stage in their life, blue has also been recognised to signify trust. However the lighter orange to signify the happiness on the other end and how they are able to shine and come out of this dark stage once they have sought help. The font which i have decided to best represent these emotions will be an arial type of font which is quite dull however can be taken seriously, otherwise fonts which may try to represent happiness could be more inventive or creative types of fonts although may not be taken seriously then.

Mind map of aspects invovled in depression

New Media

New media to me personally is defined by one main characteristic which now is highly related with various digital forms. All forms of news these days will be highly collaborated with digitalised ways of reaching the public with the latest news such as through the internet or by purchasing the newspaper through an online source to be viewed through a laptop or tablet.

New media has been able to create such convenience and diversity throughout the world. New forms of media such as the internet allowing people to connect with one another whether they may be from opposite sides of the globe. New media has been able to reach a larger mass population there being able to influence or deliver a message across to a huge population.

First Thoughts On the Content

The task of creating a promotional video for a product or message of my choice, initially made me feel a little worried and uncertain about a particular idea or topic i could base this topic on. As it was my first time completing an activity like this, it made me feel a little on edge on what angle to take on this particular project. Although soon enough a few idea's came to my head about something i was quite passionate about which was to create a promotional video about a service that is involved in hiring, setting up and organising various events for particular not-for profit charities however i thought this direction may be a little tough to directly focus on. However i also had another idea of issues with depression. I decided to focus directly on the depression issues instead and how people can be affected by these particular issues.

80 Possible Ideas
Clothes
Cameras
Food
Healthy Foods
Supplements
Fitness equipment
Fitness products
Fitness clothing
Shin pads
cricket gloves
cricket pads
wicket keeping gloves
Harassment
Depression
Poverty
Aids
Computers
Phones
Gaming Consoles
Cooktops
Dishwashers
Dryers
Microwaves
Small Appliances
Refrigerators
Wall Ovens
Washers
Water Heaters
Personal Training
Obesity
Mental Health
Blood Donation
Anti-drug Campaigns
Quit Smoking
Cancer Campaigns
Vinnies
Organ Donar
Liver Donar
Alcoholic
Drink Driving
Hoon Driving
Drinking under the age
Liquor
Human rights watch
Violence against women
Green Peace
Environmental Perseverance
Animal Cruelty
Shoes
Jewellery
Anti-racism
Illegal Immigration
Event hire
Event planning
LED Cubes
LED Snake Benches
Speakers
Trussles
Projector Screen
Underage Drinking
After Parties
Beyond Blue
Mental Health Council of Australia
Mental Illness Fellowship Australia
Suicide Prevention Australia
Multicultural Mental Health Australia
Mental Health First Aid
Obesity Australia
Obesity Prevention
Childhood Obesity
Overweight and Obesity Prevention
Human Rights Watch
World Vision
Red Cross
Salvation Army
Royal Flying Doctor Service
McGrath Foundation
St John Ambulance
Guide Dogs
National Breast Cancer Foundation
Starlight Childrens Foundation
Beyond Blue
RSPCA
National Heart Foundation of Australia
Cancer Council
Autism Spectrum Australia