Target audience

Depression can affect such a wide range of people all the way from age and gender through to professional status. Research however has shown the most common people to suffer from depression are those aged 18-24. Depression does not only come in one form however can lead onto a variety of  of mental illness' some examples Obsessive-Compulsive Disorder, Social anxiety and Bipolar Disorder.

The audience which this will be directed at will be within the age category of 18-24 however will be looking to capture the attention of others that may be over the age of 24. The gender will be both men and women with not one specific professional status targeted. Their attention will be captured by creating a heartfelt video discussing the way it affects many people's lives and expressing the hardships of different experiences people have gone through. The message of my promotion will be to notify that people aren't alone when going through this and they shouldn't continue to feel like they are, as there are many people they can seek help with.

The tone which i intend on portraying with my video will be quite emotional and sad appealing to them on a more serious note, that will really influence their beliefs and the way they decide to look at the seriousness of depression.

The video will intend on receiving a reaction from the audience before they have even seen the video, once they have heard that it is to do with depression they feel more empathic and understanding about the situation. After seeing the video i would like them to feel a little upset with how it has greatly affected many peoples live and how serious the issue really is in a variety of different forms. Yet i intend on making them feel relieved and a little joyful after seeing how people suffering from this can be helped and help will be ready available for them at whatever time. The emotions that will need to be conveyed by the video to convince the audience will be sadness and sorrow to really make them think of the seriousness involved throughout depression and keep them constantly engaged. However at the end the emotion of happiness after expressing the way people have got out of this stage from the various types of help. This way the audience will be convinced that by seeking help they can actually leave this disorder behind.

Colours which represent these emotions will be a dark blue and a lighter orange, the dark blue to represent the sadness and sorrow as it is dark and dull to signify these people are going through a dark stage in their life, blue has also been recognised to signify trust. However the lighter orange to signify the happiness on the other end and how they are able to shine and come out of this dark stage once they have sought help. The font which i have decided to best represent these emotions will be an arial type of font which is quite dull however can be taken seriously, otherwise fonts which may try to represent happiness could be more inventive or creative types of fonts although may not be taken seriously then.